The great irony of travel blogging is that it’s hardest to blog when you’re actually traveling. Of course, that’s when you want to blog the most because you have the most to share with your readers. But it can be difficult to find the time to sit down and write a post, not to mention choosing and editing the photos. Often, we end up “microblogging” instead, i.e. writing 140-character missives on Twitter, flippant Facebook posts and posting heavily filtered photos on Instagram instead. I know I do. I like that these are separate social media platform, with a different (yet overlapping) audience at each one. But I also like the idea of all of this aggregated in one place, like Overblog.
I just set up an Overblog: http://travelogged.overblog.com. I synced up my Facebook, Twitter and Instagram feeds to it, as well as my blog feed. I could have also added YouTube, Flickr, Foursquare and Tumblr, but I don’t use those platforms as much. I really use Twitter the most, so my tweets dominate my Overblog page. On Twitter, I share a lot of other people’s work (especially other travel bloggers) so now that’s on my Overblog page too. In the screenshot above, the first post is from my Instagram and it’s a photo of the beach at Marco Island, FL. But the other two posts are other people’s stories that I tweeted about on Twitter.
You can curate your Overblog, and delete any posts that you don’t want displayed on there. Social media is all about curation, so I guess this is curating the curation. Instead of Overblog, maybe it should be called Overcuration? Deleting unwanted posts can be time consuming, so in the future I may set it to pull only posts with certain hashtags, like #travel. I’d probably have to program it for several hashtags, because I don’t even use #travel that much. It could also be great if I was working on a campaign again like #dirndlNYC. This is definitely something I will play around with in the future.
Overblog may also useful for travelers who don’t blog but who are on social media. In fact, it might be even more useful for them. It could be a the perfect place to organize all of the social media content they’re creating. You can actually write original posts on Overblog, so it could be a gateway drug to blogging. Before you know it you could have a full-blown blog. And for those of us who already are bloggers, before we know it we could have multiple blogs. Now that might be overblog…
Do you think that you would find Overblog useful too?